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SEO in 2020: The Myths and the Figures

Is SEO worth it nowadays?  What makes a good SEO expert in 2020?  Do-it-yourself or outsourcing to the professional SEO agency?

Business and the internet in 2020

Nowadays, in most cases, to be a successful business owner or make an initiative to be effective, it takes more than just providing a good service or product and doing your one job well. There is remarkable competition in most fields (especially here in Singapore), and, while customers certainly want the best offer for themselves, in reality they don’t always manage to get to it.

Really, competent businesses and people may not get to provide their value, whereas less competent ones may just do it, for better or worse (well mostly worse, but better for them)! This may feel disappointing, but in today’s world where there is so much information, ironically, this happens quite often. That’s why an effective internet presence may just make the big difference.

Social media buzz vs Search engine optimization

So, while the internet may be tough and competitive and full of websites, it’s likely necessary to get through the competition and establish your place, both in the net and by this, in the real world of business.

But how exactly do you go about it? We get that all of this is not simple and all and that’s why some people just opt for social media presence and leave it at that, hoping it just goes well, no website of their own.

After all, a good business person thinks in terms of ROI (return on investment), rather than in just what they gain. However, an even better one, thinks about this (ROI included) in the long term, and not just what sounds easier and cooler.

And nowadays everyone and their dog has a social media account. Sure, social media is great too and has its own merits, but as far as it goes, it’s enough to have a presence there and do your own thing.

And that’s why, especially in the long run and for those who want to grow, look professional and establish business relationships, a website of their own is a worthy investment.

Here comes SEO (search engine optimization)! A website’s true worth becomes clear only when it does well in search engine rankings. For this, you need eCommerce SEO service for your online store, to make the difference in such a competitive environment.

““Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

Search engine optimization in 2020:

You may have heard that SEO is difficult, ineffective or maybe not worth it in 2020 (or so), but that is because there is so much stuff done in the wrong way, or straight out irrelevant, being called “SEO”, that the whole “SEO” thing is misunderstood and undervalued because of it.

After all, it’s easier to sell snake oil when it’s such a technical yet important matter. That’s why, the value is in finding a good  SEO firm with high quality SEO services in Singapore. The benefits this company can bring to you is their knowledge and skills, as well as the determination, to actually get you the results in growing your business online.

Since it is so important, let’s look at what makes a good SEO, and whether a SEO agency is worth it for you.

A good SEO expert/agency looks at the website specifically and decides what is effective in a specific case.

That is, what your goals are, how to find the common ground which looks good to both the visitors and search engines, who your competitors are and how (and when to try) to beat them to it, as well as more basic (but certainly very important) things like site structure and who links to your site.

Actually, each of these is like an art of their own and their execution can make a great difference. After all, how all of these things are done (or even if they are done at all!) that make the great difference between a working SEO and one of those that just “don’t seem to work”/”isn’t worth it”!

A good SEO expert/agency is aware of SEO trends.

We have in mind what is working, will likely be important in 2020, and furthermore, what will be stable for the future. Things like “Search intent”, voice search, proper social media integration, and more, are the buzz nowadays, and may give you either an advantage or a disadvantage towards your competitors. We are well aware, and integrate these trends of today in something that will be working in the years to come as well.

A good SEO is willing to stay close to the client and communicate and improve over time.

Well, this is one of the great benefits of hiring SEO expert from top SEO company in the first place. SEO is not a process that happens by magic in a short period of time.

At least, SEO which works in the long run and leaves you satisfied, that is. It’s not hard for us to imagine cases where “crafty” SEO do some “magic” thing and then the traffic grows for a while, and maybe you go to a vacation to celebrate, and there you get shocked how the traffic, well, just plummets (fast, before you have had the chance to make enough conversions and relationships, really fast), and with it the vacation too.

Let’s leave it at that so we don’t get too dramatic, but “Google penalties” are a very real thing. That’s why you need and deserve a trustworthy SEO agency that is willing to actually work with you. You don’t want a “magically cheap” and “crafty” SEO who doesn’t really care that much for the craft.

A good SEO is understands that the client has other work to do and things to concentrate on, and tries to make things as easy as possible for them.

…With simplicity, clarity, and honesty! We understand that clients may have their own responsibilities and possibly different things and aspects which all need attention and concentration.

That’s why we try to make things simple for you to understand, but also help you become familiar and comfortable with enough of the technical aspects. So that, you can keep doing your best in your endeavors without worrying, while we make sure it actually reaches to the world.

We are aware and responsible of both the technical aspects, as well as what our clients need, because we aim to provide you with the best search engine optimization services possible, fitting for the competitive environment of Singapore.

If you are ambitious and serious about growing your business, we highly recommend you SEO Agency Singapore, and with us here, you need look no more!

Well, we hope you enjoyed this introduction, and we are looking forward to working with you, and start a great journey together!

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